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ISA Boutique Tracks Inventory, Shopper Behavior Via RFID
The Hong Kong retailer is installing CSL readers and antennas in its display cabinets and on its sales counters, so that it can track when jewelry is removed, returned and purchased.
Jul 16, 2014—
China's ISA Boutique is installing a radio frequency identification system at one of its stores, after determining that the technology provided valuable data following an initial installation at another location. The RFID readers and antennas, supplied by Convergence Systems Ltd. (CSL), enables the store to track its fine jewelry and to know not only what is stocked within the cabinets, but also when a particular piece is removed from the cabinet and returned—and how often—thereby providing analytics regarding how well customers like each item.
ISA Boutique operates seven stores in Hong Kong and two in Macau, where it sells clothing, leather goods, eyewear, jewelry and watches. In 2012, the retailer began working with Alpha Solution Ltd., its point-of-sale (POS) software provider, to create an RFID-based system for inventory management, as well as for tracking shoppers' behavior and the products they seem to prefer. Alpha Solution fitted each of the store's jewelry display cabinets with a single 16-port CS468 RFID reader and a total of 16 CS790 ultra-thin RFID antennas—one for each of the reader's port. The antennas were situated on the cabinet's shelving on which trays filled with jewelry are placed.
The store has also installed a CSL CS203 reader with an integrated antenna at the cash register, in order to record when a piece of jewelry is purchased. The item's tag is interrogated during the sales transaction, thereby enabling the store to identify which merchandise needs to be reordered to replenish inventory.
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