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RFID Stakeholders Need to Prepare for the Internet of Things
The IoT will pose significant risks and opportunities for many in the RFID industry during the next 24 months.
May 25, 2014—
This month, a study published by the Pew Research Center's Internet Project lifted the Internet of Things (IoT) out of the CIO trade press and dropped it into the public square. The Pew IoT study solicited predictions of what the IoT would look like in 2025 from almost 2,000 "experts," with predictably divergent results. The popular press, including The New York Times, USA Today and The Huffington Post, are struggling to make sense of it. Sometimes, it sounds more like Hollywood than Silicon Valley.
The consumer impact dominates the news, including wearable computing, subcutaneous medical sensors and sensor-studded, learning smart-homes. Radio frequency identification is rarely mentioned, and the overlap with the IoT seems small. A recent survey by RFID Journal asked its readership to characterize their impressions of the IoT; one choice was "a buzzword without much substance." It would be easy for RFID professionals with their heads down to select this option, but this would be a mistake, as the IoT will have a significant impact on RFID markets and technology during the next two years.
Estimates for the number of connected devices range from 50 billion to 200 billion by 2020. These numbers are driving investment in integrated circuits, sensors, actuators, telecommunications equipment and software that dwarfs RFID. Within the past year, Google alone has invested perhaps $5 billion in IoT-related businesses, including its 2013 acquisitions of smart-thermostat company Nest Labs, and at least seven robotics firms. Microsoft renamed its embedded computing team after the IoT, and is reportedly boosting its staffing. Microsoft Research launched HomeOS for connected devices and a related "Lab of Things" development platform. General Electric has allocated a billion dollars to the "Industrial Internet." And Intel launched a new unit called the IoT Solutions Group, and an expanded roadmap features processors and gateways for IoT devices.
There is a swarm of IoT software platform companies, including Jasper Wireless, valued at around $1 billion, which secured $50 million in Series F funding last month, award-winning ThingWorx, which PTC purchased for $112 million in December, and several energetic startups, like Ubidots. These companies enable developers to create IoT solutions with easy-to-use development platforms and/or cloud services for connecting devices. Prices for connecting a simple device are as low as $1 per month. Some services offer a free tier to cultivate the growing community of "makers" and open-source developers.
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