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Expectations for RFID Journal LIVE! 2014

More companies are attending the event, with plans to invest in RFID to solve their business problems.
By Mark Roberti
Apr 07, 2014

This week, RFID Journal will hold the 12th annual RFID Journal LIVE! conference and exhibition, at the Orange County Convention Center, located in Orlando, Fla. Each year, around this time, I like to offer a few predictions about the event. So here's what I'm expecting to see in the coming days.

An increase in attendance. I won't know the final numbers until the conference concludes, but I expect attendance to be up by 4 or 5 percent. Last year, we saw a 9 percent increase, so another bump in attendance indicates adoption is beginning to accelerate.

Early registrations were behind last year's pace, but registrations picked up at the end. The last-minute surge in registrations indicates that companies have put tight restrictions on travel budgets and are cautious about committing to travel. During times of tight travel budgets, no one wants to commit to a trip and then incur fees for cancelling.

A commitment to RFID projects. Given the travel restrictions most companies seem to have in place, it's clear the companies that are coming are serious about RFID projects. These companies have a need—and a budget—to solve their issues via radio frequency identification. I expect they will visit booths with clear ideas about the applications they are planning and the solutions in which they need to invest.

I spoke to a few dozen end users as part of our concierge service. One, for example, wants to track equipment in maintenance vehicles, while another wants to monitor fire-protection equipment. I recommended several exhibitors to each company. An oil firm looking for an employee safety and evacuation system knew a couple of the solution providers I recommended, because it had conducted some research and planned to visit their booths.

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