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Coccinelle Finds RFID Virtually Eliminates Out-of-Stocks for Store and Online Sales

The Dutch clothing retailer is attaching UHF RFID tags to garments, and is using handheld and point-of-sale readers to track which inventory is at stores and available for online sales.
By Claire Swedberg
Mar 12, 2014

As a growing number of goods are sold from online stores, retailers that offer both online and in-store sales face a unique challenge in tracking the flow of inventory through brick-and-mortar and online channels, as well as ensuring that products sold online are actually in stock, and have not already been sold to shoppers at a physical store. Coccinelle, which operates six children's clothing shops in the Netherlands, is employing radio frequency identification to improve inventory accuracy at its distribution center and stores, in order to ensure that goods ordered online are, in fact, available, enabling the retailer to avoid having to cancel those transactions. Since the EPC ultrahigh-frequency (UHF) RFID system was deployed, the company reports, online sales cancellations have dropped by 60 percent.

The solution, provided by Dutch technology solutions company Nedap Retail, consists of RFID readers installed at the store's point of sale (POS), as well as handheld readers used for conducting inventory checks. Softwear is providing the company's enterprise resource planning (ERP) and cash register software, which receives data from Nedap's Store !D software and then interprets and integrates that information, along with the collected POS and inventory data.

Nedap's !D Hand reader has Bluetooth capability to forward tag data to the Store !D app running on a smartphone or other handheld phone or tablet, enabling personnel to view inventory-related information.
Coccinelle sells 350,000 items annually, and about 20 percent of its sales are from the "webshop," says Marc Bakker, Coccinelle's managing director. The company's suppliers ship all products to Coccinelle's DC in Rotterdam, which distributes most of those garments to the six store locations; all are nearby—four in Rotterdam, one in The Hague and one in Amsterdam. In that way, products can remain on display at each store, and are less likely to be out of stock when customers want to purchase them. Products are often available only at the stores, so if an online purchase is made, the company sends the order to a store, which forwards that item back to the DC, which then ships it to the customer. According to Bakker, with this procedure, goods would often be ordered online, but when they were requested from the store, the store's manager might indicate that those products had already been sold out and were no longer in stock. When that occurred, he explains, an online sale had to be cancelled.

"Out-of-stocks have many causes," says Wim Fikkert, Nedap Retail's product developer, which can include poor visibility between the stores and the webshop, as well as theft or inaccurate sales-tracking methods. To reduce the number of out-of-stocks, the firm began seeking an RFID-based solution.

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