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Getting the Word Out That RFID Works

Major companies in many industries want to share how they are deploying the technology across their entire operations.
By Mark Roberti

The City of Dayton, Ohio, a finalist for Best Use of RFID to Enhance a Product or Service, is utilizing RFID to identify which utility companies have dug up and replaced asphalt in the city's streets—basically, who is responsible for potholes, a serious hazard and one plaguing most U.S. cities. The City of Dayton entered its deployment to "bring greater visibility to an RFID solution every city could benefit from."

Clearly, companies in myriad industries no longer regard RFID as a risky new technology, and are focused on the benefits RFID can deliver. Hy-Vee, a supermarket chain with 235 stores, is also a finalist in the Best Use of RFID category. The company is using RFID sensors to monitor all of its dairy products, fresh meats, seafood, juices, deli items, produce and frozen goods. The solution is delivering a return on investment for the firm, and is improving the quality of food it provides to its customers.

Wake Forest Baptist Medical Center is tracking 11,000 assets via an active RFID-based real-time location system (RTLS), and the facility is currently only in year two of a five-year initiative consisting of more than 50 technology projects. Not all of the new projects are RFID-related, but the RTLS component alone will cover more than 4 million square feet and employ more than 21,000 RTLS RFID badges on equipment, personnel and patients.

RFID Journal will help these companies get the word out regarding the benefits of RFID. Bechtel's Edward Koch and M&S' Kim Philips and Richard Jenkins will be among the keynote speakers at RFID Journal LIVE! 2014, our 12th annual conference and exhibition, which will be held on Apr. 8-10, in Orlando, Fla. (see Bechtel Added to Keynote Lineup at RFID Journal LIVE! 2014). Several finalists were already booked to speak during the event's tracks, and we have invited all of the finalists to present in award nominee sessions. We will feature the award-winning deployments in the May/June issue of RFID Journal's digital magazine, and we'll also post profiles of the other impressive submissions on our website.

Throughout the past two years, I have been saying that RFID has reached a level of maturity at which it can be used enterprise-wide and in mission-critical applications. It's nice to see the companies that use the technology saying the same thing. So, if you've been skeptical about what RFID can do for your business, now is the time to start looking at the technology more closely. Attend LIVE! 2014 and see what all the buzz is about.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.

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