Beacons Give Georgetown Basketball Fans a Shot at Upgrading Seats
The location-based solution, provided by LetsMoveDown, uses Bluetooth beacon technology from Radius Networks to let attendees receive discounts and improve their seating.
Feb 26, 2014—
When visitors attended Georgetown University's men's basketball game last Saturday in downtown Washington, D.C., some had the chance to test a new Bluetooth beacon solution that wirelessly connected them to coupons and other information via their smartphones. By employing beacon technology provided by Radius Networks, a D.C.-based mobile-ticketing platform company, LetsMoveDown has provided the Georgetown team (through its own Hoya Tix iTunes application), with an automated method for learning where fans are located, and thus what content would best be directed to them. LetsMoveDown installed approximately 30 Radius Networks RADBeacon Bluetooth beacons at the Verizon Center, the home of the Georgetown Hoyas men's basketball team.
LetsMoveDown was founded in late 2012, and its mobile-ticketing solution—currently being used by nine college and professional sports teams—enables sports enthusiasts to purchase tickets, upgrade seats and receive promotions via an app hosted either by the team or by LetsMoveDown itself. The solution is based on a revenue-sharing model by which such options as ticket upgrades are offered to fans, explains Derek Shewmon, the company's co-founder. The sales profit is then shared with the team and, in some cases, the venue, as well as LetsMoveDown.
These are just some of the initial options, says Marc Wallace, Radius Networks' co-founder. More creative options could also be considered in the future, he adds, such as letting an individual use the app to locate the nearest unoccupied bathroom, or the snack stand with the shortest line.
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