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What You Can Learn About RFID From Others

Listening to companies that have deployed radio frequency identification in your industry is valuable—as is learning from those who have deployed RFID in other sectors.
By Mark Roberti
Feb 24, 2014

If we have ever met and exchanged business cards, then you know the title on my card is founder and editor of RFID Journal, rather than chairmen, president and CEO, titles I also hold at my company. I think of myself, first and foremost, as an editor—and if you were to ask me what I'm really good at, I would tell you it is being an editor. Part of my job as an editor involves sifting through large volumes of potential information to only share what our readership will really value—and to share it in a factual and objective way. I believe that is of critical importance to businesses that have not achieved the benefits promised by other hyped technologies.

I bring this up because the press release that RFID Journal put out today, about our final keynote presenter at RFID Journal LIVE! 2014—our 12th annual conference and exhibition, taking place on Apr. 8-10, in Orlando, Fla.—highlights RFID Journal's approach to our conference program and the value it delivers (see Bechtel Added to Keynote Lineup at RFID Journal LIVE! 2014). We will have five keynote presenters this year:

Kim Philips, the head of packaging at Marks & Spencer (M&S), and Richard Jenkins, the company's RFID program head, will share how RFID is helping the leading U.K. retailer to better manage inventory and reduce out-of-stocks (see Marks & Spencer Rolls Out RFID to All Its Stores and Marks & Spencer Leads the Way).

Carlo K. Nizam, Airbus' head of value chain visibility, will discuss how his firm is deploying RFID across the value chain to streamline operations and build airplanes more cost-effectively (see Airbus Leads the Way and Profits in Motion).

Kimberly Brayley, the director of the Veterans Health Administration's RTLS Project Management Office, will explain how the VA is using RFID-based real-time location systems at medical centers and community clinics to better manage hospital equipment and supplies (see U.S. Veterans Department Announces RFP for Nationwide RTLS Solution and How RFID Is Transforming VA Hospital Operations).

Rear Admiral David F. Baucom, U.S. Transportation Command (TRANSCOM)'s director of strategy, policy and logistics, will outline the U.S. Department of Defense's use of RFID to track shipments and improve supply chain execution (see DOD's RFID Efforts Are Winning the War on Inefficiencies and The Ongoing War Against Inefficiencies).

Edward Koch, Bechtel's automation specialist and software product manager, will detail how the global engineering, construction and project-management company is employing RFID technology to track materials as they move through a complex, localized supply chain, helping it to reduce costs and improve efficiencies in material handling at the construction sites of three mega-sized industrial projects.

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