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A New LIVE! Site for a New RFID Era

We have revamped RFID Journal's events website to help a new audience find sessions, exhibitors and other features relevant to their needs.
By Mark Roberti
Jan 12, 2014

RFID Journal is now into its second decade covering radio frequency identification, and I firmly believe the second will be nothing like the first. For the past 10 years, RFID solution providers have been enhancing their products to meet customers' needs. Early adopters have done the painstaking work of figuring out how the technology can deliver value, as well as working with solution providers to ensure their products are mature enough for use in mission-critical applications. The hard work is complete, and businesses worldwide can now take advantage of RFID technologies to improve the way they do business.

Adoption will ramp up significantly during the coming decade. RFID Journal has been preparing to handle a massive increase in traffic that will occur as companies turn to our website for information about products and vendors, as well as how firms in their industry are employing the technology to improve the way they do business. Last year, we entirely revamped our website's underlying infrastructure, moving it to the cloud. The site is now faster and more secure as a result.

After completing the work on the RFID Journal website, we applied the same infrastructure upgrades to our events site, so that it, too, can handle the many companies that will want to attend our LIVE! events to learn how RFID can help them improve their businesses. We also completely redesigned the site's navigation and organization to make it easier for first-time attendees to find the speakers, sessions, products and exhibitors of interest to them.

Taking a page from Microsoft's tile approach to Windows 8, we created tiles to show the major aspects of the event: Agenda, Exhibition, Awards, Hotel Information and so forth. Under each, we created tiles showing many of the available features. For example, if you click on the Agenda tile on the homepage, you will see eight additional tiles: Agenda at a Glance, Keynotes, Tracks, Preconferences, Post-conferences, Training, Co-Located Events and Speakers.

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