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Veiling Holambra, a Major Latin American Horticultural Supplier, Adopts RFID

The cooperative, which is tagging more than 1 million baskets, carts and other circulating materials, expects to reduce costs and increase efficiency.
By Edson Perin
Sep 10, 2013

Cooperativa Veiling Holambra (CVH), a Brazilian cooperative considered one of Latin America's most important producers of flowers and ornamental plants, decided to adopt radio frequency identification technology to monitor the movements and distribution of its products. The company's goal was to lower costs, increase stock-control accuracy, eliminate distribution disruptions and maximize gains.

The project is under the responsibility of Possato Jorge Teixeira, Veiling Holambra's manager of logistics and facilities. Francisco Roberto Pereira, the cooperative's logistics coordinator, will provide a presentation about the project and its RFID deployment at the RFID Journal LIVE! Brazil conference and exhibition, to be held on Nov. 6-7, at the Espaço APAS Convention Center, located in São Paulo.

Veiling Holambra is attaching passive EPC Gen 2 UHF RFID tags to the baskets and other circulating materials that the company uses to transport its products.
The project provides for the individual identification of all of the cooperative's circulating materials (MCs), including carts, dividers, baskets and vases. "For this, we will use EPC Gen 2 UHF RFID tags, monitored and controlled by fixed readers and mobile portals for all logistics processes of CVH," Pereira explains, "with emphasis on the processes of MCs' expedition to suppliers, receiving materials from suppliers, dispatching MCs for customers and returning customers' MCs."

With this investment in RFID, Pereira says, Veiling Holambra expects to increase process reliability, reduce costs, eliminate the manual entering of inputs and outputs, prevent fraud, facilitate inventory counts of MCs and increase operational efficiency.

Currently, Pereira reports, the logistics process is semi-automatic, using bar codes to control 55,000 carts, as well as other MCs—approximately 1 million units—via 100 data collectors consisting of Intermec CN3 handheld computers to record the MCs' internal movements. The mobile solution interfaces directly with the cooperative's enterprise management software, Oracle's E-Business Suite (EBS).

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