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RFID Identifies Drunk Individuals Before They Drive
Zouk, a popular Singapore nightclub, has tested a solution that uses sensors in men's urinals, as well as RFID-enabled valet parking stubs, alert the staff to any customers who should not be allowed to drive themselves home.
Aug 15, 2013—
A radio frequency identification system tested for two weeks in April 2013 at Singapore night club Zouk may have prevented alcohol-related traffic accidents, by warning parking attendants not to hand over car keys to inebriated patrons.
The solution, known as the Pee Analyser, was developed by DDB Group Singapore, an advertising and marketing agency, at Zouk's request. With the trial now concluded, DDB Group Singapore is now seeking other venues in which to further test the technology, in an effort to expand the solution's use nationwide.
"As Asia's premier clubbing destination, Zouk has always understood the mindset of partygoers and put this knowledge to better use," says Sofie Chandra, Zouk's head of business development. "Almost every drunk driver thinks he is sober enough to drive, so we decided to catch drunk drivers even before they started driving."
At Zouk Singapore, two urinals were equipped with devices that measure the blood-alcohol content of an individual's urine. A ThingMagic Astra ultrahigh-frequency (UHF) RFID reader was installed near the urinal.
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