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What Else Can You Do With an RFID Fashion Label?
Don't use RFID just for logistics and inventory management. Here are a few ways in which retailers can employ the technology to provide new services to their customers.
One Label—Multiple Use Cases
Young and Playful: Collect and redeem loyalty points. Participate in daily store lottery games (for example, shopper number 100 receives a free lipstick set). Provide instant style ratings by posting your opinion about the latest design in the store.
Cool and Stylish Professional: Verify product authenticity before purchasing. Use the stylish jacket from brand XYZ as an entrance ticket for after-business clubbing. Socialize with other XYZ wearers on Facebook.
Working Mom or Dad: View washing instructions. Learn the average shrink rate following the first washing cycle. Save time via self-checkout and paying directly at the RFID kiosk.
Environmentally and Socially Concerned: Learn what a product is made of. Find out how and where it was produced. Download recycling instructions for that product.
All Types of Customers: Are there any special price promotions currently going on? Are there bulk discounts, if you already have a lot of products in your basket? If you couldn't find your size, is it available somewhere on the sales floor or in the back room? See a professional model wearing a garment that interests you. See yourself wearing it. Does it contain any materials you are allergic to?
Isn't that all far off in the future, you may ask? Well, some retailers are more innovative than others. Don't miss the train.
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