RFID Journal LIVE! Europe to Host ‘RFID in Europe’ Conference

By RFID Journal

The co-location of the two conferences, the organizers say, will broaden both events, and will deliver greater value to the end-user and RFID vendor communities.

RFID Journal announced today that it will feature a co-located event at its ninth annual European conference and exhibition, RFID Journal LIVE! Europe 2013. The co-located RFID in Europe conference is designed to promote the adoption of radio frequency identification technologies, and to connect European end users and solution providers. Both events will be held on Oct. 15, 2013, at the Dexter House in London, England.

RFID in Europe AISBL is a not-for-profit organization established in 2012. Its principle goal is to promote the adoption of RFID and related technologies, enabling small and midsize organizations throughout Europe to gain competitive advantage through their best use. RFID in Europe is an extension of a European Commission FP7 Thematic Network, known as RACE Network RFID, initiated in 2009. Through its own initiatives and its promotion of national projects, RFID in Europe connects with European end users, operators, solution providers, universities, research establishments, non-government and government organizations, and all other European stakeholders.

"RFID in Europe is an important event that brings together leading members of the RFID community in Europe to discuss ways to foster adoption," says Stephane Pique, a member of RFID in Europe's management board responsible for events. "Being co-located with RFID Journal LIVE! Europe will help foster communication among end users and vendors, and help educate our audience regarding the issues that need to be addressed."

LIVE! Europe focuses on educating end users about how RFID technology is delivering real business benefits across the continent. This one-day program will share how to attain the full benefits of RFID, and provide companies with a greater understanding of how the technology can be used to improve efficiencies, enhance visibility, reduce shrinkage and achieve other significant business benefits. Furthermore, the conference will connect attendees with leading end users, industry experts and solution providers offering the latest RFID systems.

"We are very excited about adding RFID in Europe to LIVE! Europe," says Mark Roberti, RFID Journal's founder and editor. "This broadens both events, and will deliver greater value to attendees at both conferences."

More information can be found at the RFID Journal LIVE! Europe Web site, or by contacting RFID Journal's attendee registration department at EuropeReg@rfidjournal.com or +1 (631) 249-4960.