RFID Eliminates Shrinkage at Borsheims' Jewelry Store
The Berkshire Hathaway-owned retailer is using TJS' ZeroShrink software and RFID technology to capture daily inventory counts and sales data for watches and high-value jewelry.
The store's next step will be to integrate the ZeroShrink software with Borsheims' POS software, provided by Applications Systems Corp. (ASC). Staff members currently must read a tag and then use the POS software to complete a sales transaction, thus necessitating two separate steps. In the future, however, sales data would be automatically extracted by the ZeroShrink software, thereby updating inventory status as each tagged item is sold.
In addition, Borsheims has been testing a mobile battery-powered RFID reader built into a display tray that staff members present to customers when they wish to try on a piece of jewelry. This reader provides the store with data indicating the number of times that a specific product is viewed, as well as which sales associate provided that item. First, the worker takes the piece of jewelry out of the cabinet and places it on a velvet- or leather-covered tray. The reader built into the tray captures the item's tag ID as the staff member presents the tray to the customer to try on or examine more closely. Each sales associate would have a unique tray to connect her or him with the event.
Once the workday ends, the tray reader is plugged into a PC via a USB connection, in order to load the read data in the ZeroShrink software so that it can be reviewed by management.
TJS, now headquartered in Boston, developed the RFID-based solution about seven years ago, initially providing it for a Dubai bank interested in tracking the use of its gold by its jewelry retailer clients (see RFID Tracks Jewelry Sales, Inventory in Mideast), before bringing the technology to the United States. At present, the company has 140 RFID-based deployments at jewelry stores across 17 countries, says Johnny Hazboun, the company's CEO.
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