By Sebastiano Toffaletti and John Soldatos
June 14, 2010—Three months ago, a group of European companies launched a two-year project intended to showcase the potential benefits of
radio frequency identification for small and midsize enterprises (SMEs). Toward this goal, the project takes a practical approach that involves the organization, deployment, coordination and evaluation of eight
RFID pilots in six European countries (Bulgaria, Denmark, Greece, Italy, Spain and the United Kingdom). Each pilot will be deployed by an SME RFID systems integrator for an SME end-user, and will be operational for a minimum of 12 months.
The project, known as
RFID-ROI-SME launched an RFID initiative co-funded by the European Commission (EC) through its
Policy Support Program (ICT-PSP) and coordinated by the
European Association of Craft, Small and Medium-Sized Enterprises (UEAPME). Its main goal is to boost and promote the adoption of RFID technology within European SMEs.
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Sebastiano Toffaletti
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At the same time, these pilots will stress both the economic and societal impact of RFID. In terms of economic impact, RFID-ROI-SME intends to show how the technology can become a productivity tool during a time of financial recession, particularly for SMEs that operate under constrained budgets. In terms of societal impact, the project will illustrate that RFID could contribute to improving products and services.
The eight pilots target different sectors and related RFID applications:
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Logistics: Cablecommerce, a Bulgarian distributor of electric cables and related products, will deploy an RFID system at its warehouse. The goals include improving the management and planning of orders and materials, optimizing the use of cable spools and leftover cable, and tracking each spool's location.
Systems Balkan Services Ltd. will serve as the pilot's systems integrator.
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John Soldatos
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E-Ticketing: In a pilot designed by systems integrator
RFID-Specialisten,
Dansk Ungdomsferie ApS (Danish Youth Holidays Ltd.), a Danish travel agency and tour operator, will store and manage individualized information regarding RFID tickets, in order to facilitate ticketing and provide value-added services to customers.
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Apparel Retailing: RFID integrator
SENSAP will help
STAFF Jeans &
Co., a Greek clothing retailer, extend its existing RFID infrastructure (established by SENSAP as part of the
FP7 [Seventh Framework Programme] project
ASPIRE), in order to automate processes across the supply chain, from factories in Bulgaria to warehouses and retail stores in Greece (
click here to view a video describing the deployment).