RFID Journal LIVE! Delivers Value, Guaranteed

By Mark Roberti

Mar. 1, 2010—Many companies consider it a waste of money to send employees to conferences. They believe they will only hear sales pitches, and that they'll never learn anything that would really help their business. But our events are different. We spend a great deal of time and effort recruiting end users that have deployed radio frequency identification systems and related technologies to solve business problems. And they share their experiences at our events—not just the successes, but also the bumps along the road.


The value for attendees is that they don't get sold on a particular solution. They hear the experiences of different companies, and learn what each did right and wrong, so they can avoid the same mistakes and deploy a system that will work for their particular application, in their specific environment.

It's sometimes hard for us to communicate just how helpful our events are. But we try, with testimonials such as these:

"This is the third RFID Journal LIVE! event Cadbury has attended, and our team has found each conference to be more informative and valuable than the preceding ones." —David Sasdi, director of customer and supply chain integration, Cadbury North America

"Congratulations on a fantastic conference. My colleague and I found it a valuable learning experience and a great opportunity to engage RFID vendors." —Russ Havlak, IT branch lead, Lockheed Martin

And we try using post-event survey data, such as:
• More than 80 percent of 2009 attendees found a solution to their business problem.
• More than 70 percent said they came away with additional ideas that could make or save their company money.