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Centre Pompidou Hopes NFC Will Draw Teens to Art
To make all of this possible, Inside Contactless will provide software that connects multilingual data from the museum about every tagged display that links to each tag's unique ID number, says Loic Hamon, marketing VP for the company's NFC business line.
When teens enter the museum—no admission is charged for youths under age 18—they can pick up a Sagem handset using Inside Contactless software, which they can use in the museum free of charge, then return it upon leaving the building.
The first exhibit, Estrada-Muñoz says, will focus on street art, exploring how such art has influenced the art community as a whole.
"This project has been very challenging for us," Estrada-Muñoz states. "We want to take teenagers seriously"—and, through that effort, "show teenagers they can take the arts seriously as well."
Inside Contactless is also providing the same technology for Nice's old town. The system, expected to become operational in early 2010, will function as a travel guide. Tourists will be able to borrow one of approximately 100 Sagem phones owned by the city, provided on loan at tourist counters or offices. Alternatively, tourists who already own NFC-enabled phones could utilize their existing handsets to access information. The city of Nice will install RFID tags with InsideContactless NFC chips to marked signposts or walls near a number of attractions, such as museums and galleries.
By using the system, visitors can access a walking tour, obtaining information about each site they visit based on the tags they wave the phones next to. When the phone detects a tag, a link is made and InsideContactless software running on a server will upload text describing that site to the phone. The text may also recommend that the individual next visit another specific location, providing directions to that site. At each location, there will be an option to leave a comment with the city, or to send one to Facebook. In addition, Hamon says, there will be advertising opportunities allowing the phones to display information about, for example, a local restaurant. Bus schedules may also be made available.
Other projects in Nice include Veolia Transport, the public transport operator for the Nice Côte-d'Azur urban area, which has received funding to develop BPass+, a method of storing a rechargeable transport ticketing pass on an NFC phone. Gemalto will provide its MoBEMo contactless badge systems for business employees to use for access control, and to make cafeteria payments with an NFC phone. Cassis International is developing NFC SCM, a system allowing NFC phone holders to access tickets and coupons via a Web-based server. A project known as Nice Future Campus will allow 300 students at Nice University to use NFC-enabled phones for a variety of services, including downloading and redeeming tickets for programs on campus. And jewelry retailer Cléor will pilot an intelligent window for inventory tracking at its store, using RFID.
When teens enter the museum—no admission is charged for youths under age 18—they can pick up a Sagem handset using Inside Contactless software, which they can use in the museum free of charge, then return it upon leaving the building.
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| Centre Pompidou project manager Mauricio Estrada-Muñoz |
"This project has been very challenging for us," Estrada-Muñoz states. "We want to take teenagers seriously"—and, through that effort, "show teenagers they can take the arts seriously as well."
Inside Contactless is also providing the same technology for Nice's old town. The system, expected to become operational in early 2010, will function as a travel guide. Tourists will be able to borrow one of approximately 100 Sagem phones owned by the city, provided on loan at tourist counters or offices. Alternatively, tourists who already own NFC-enabled phones could utilize their existing handsets to access information. The city of Nice will install RFID tags with InsideContactless NFC chips to marked signposts or walls near a number of attractions, such as museums and galleries.
Other projects in Nice include Veolia Transport, the public transport operator for the Nice Côte-d'Azur urban area, which has received funding to develop BPass+, a method of storing a rechargeable transport ticketing pass on an NFC phone. Gemalto will provide its MoBEMo contactless badge systems for business employees to use for access control, and to make cafeteria payments with an NFC phone. Cassis International is developing NFC SCM, a system allowing NFC phone holders to access tickets and coupons via a Web-based server. A project known as Nice Future Campus will allow 300 students at Nice University to use NFC-enabled phones for a variety of services, including downloading and redeeming tickets for programs on campus. And jewelry retailer Cléor will pilot an intelligent window for inventory tracking at its store, using RFID.
