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MoLo Unveils Universal RFID-enabled Loyalty Card
Once a consumer acquires a card, he can log onto his account on the MoLo Rewards Web site, where he can view special offers and discount coupons offered by all participating retail and CPG companies, and select the offers he wants. Sprogis envisions the card as a replacement for the multiple loyalty cards, key fobs and clipped coupons consumers must currently carry to realize savings.
When the tag is used, the customer taps it at a contactless point-of-sale terminal, which forwards the tag ID number to MoLo Rewards' server. The coupon is then approved and forwarded to the store's POS terminal, which applies the discount to the sales amount. If the user also participates in a MoLo Rewards points program, the added points—based on coupon use—are added to his or her account.
"As NFC moves into the picture, we can have a little more fun with the technology," Sprogis states. In this case, because the phone can act as both a tag and a reader, RFID tags can be placed on posters, for example, which MoLo Rewards' users could then access by tapping the phone against the poster, thereby enabling them to download coupons, tickets, schedules or other information.
The initial rollout, Sprogis says, is likely to take place most commonly with stores that already have contactless payment terminals. These, he notes, include larger retail chains across the country, as well as smaller mom-and-pop stores in such urban areas as New York City. Sprogis says he has had "a very positive response so far" from the retailers and CPG suppliers he has contacted. His firm, he says, is intent on providing a clear return on investment for companies that adopt the MoLo system, and is therefore working out creative solutions to ensure that occurs.
In some cases, Sprogis says, stores would pay a fee based on the number of coupons used by customers, or the cost could be based on a monthly model. Either way, he notes, there would be no charge to consumers. "No two stores are the same, so we're remaining flexible," he indicates. "It's all about the ROI for retailers or CPG makers."
According to Sprogis, the company's goal is to have the system in use by the first quarter of 2010.
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When the tag is used, the customer taps it at a contactless point-of-sale terminal, which forwards the tag ID number to MoLo Rewards' server. The coupon is then approved and forwarded to the store's POS terminal, which applies the discount to the sales amount. If the user also participates in a MoLo Rewards points program, the added points—based on coupon use—are added to his or her account.
"As NFC moves into the picture, we can have a little more fun with the technology," Sprogis states. In this case, because the phone can act as both a tag and a reader, RFID tags can be placed on posters, for example, which MoLo Rewards' users could then access by tapping the phone against the poster, thereby enabling them to download coupons, tickets, schedules or other information.
In some cases, Sprogis says, stores would pay a fee based on the number of coupons used by customers, or the cost could be based on a monthly model. Either way, he notes, there would be no charge to consumers. "No two stores are the same, so we're remaining flexible," he indicates. "It's all about the ROI for retailers or CPG makers."
According to Sprogis, the company's goal is to have the system in use by the first quarter of 2010.
