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A Conversation With Avery Dennison's James Stafford
Q: Do manufacturers make their own Avery Dennison tags on site?
A: We have installed label printers in factories to help our customers react to the demands of their customers. Since all the label printers are networked together, we ensure that duplicate tags are not made at other factories, or by Avery Dennison. An example of a major garment producer and key supplier to Marks & Spencer that uses in-house RFID tag printing is Dewhirst, in Indonesia and Morocco.
Q: Mr. Stafford, as head of RFID adoption, are you working on RFID deployments in other sectors besides retailing?
A: I have a European role, and I work for the Information and Brand Management Division, where we focus upon solutions for retailers and brand owners. As I personally have a retail background, I tend to concentrate in the area with which I am most familiar—but, of course, other team members have backgrounds in a variety of industries.
Avery Dennison, as a whole, does have a prime focus on the supply chain and retail, but is always interested in developing solutions for other markets, as indicated by the Hong Kong airport project. We provide RFID inlays for all the baggage tags at the airport that are used by 48 million passengers per year [see Hong Kong Airport Says It Now Uses Only RFID Baggage Tags].
Q: Since joining Avery Dennison, you helped Seidensticker, an international shirt manufacturer based in Bielefeld, Germany, implement an RFID deployment earlier this year. Please tell us about that.
A: Seidensticker will use roughly 1 million RFID labels in 2009 as it expands its RFID tagging of garments at its factories in Asia. The manufacturer is tagging garments to improve its delivery acceptance verification processes, and to meet retailers' requests for item-level tagging.
Q: Why did Seidensticker implement RFID?
A: Like other manufacturers, Seidensticker experiences delays when boxes are packed incorrectly and their contents do not match the packing list. It now uses RFID to identify boxes that are packed incorrectly and repack them before those boxes are sent to retailers. This saves transport and packaging costs.
Q: How does the application work?
A: The garments are tagged in Asia and read upon receipt at the Seidensticker distribution center in Bielefeld. Workers place boxes of almost 50 individually tagged shirts, for instance, on a moving belt that goes through a virtual tunnel reader that Seidensticker has installed. The reader was developed by Austria-based RFiT Solutions, which is the integrator on the project.
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A: We have installed label printers in factories to help our customers react to the demands of their customers. Since all the label printers are networked together, we ensure that duplicate tags are not made at other factories, or by Avery Dennison. An example of a major garment producer and key supplier to Marks & Spencer that uses in-house RFID tag printing is Dewhirst, in Indonesia and Morocco.
Q: Mr. Stafford, as head of RFID adoption, are you working on RFID deployments in other sectors besides retailing?
A: I have a European role, and I work for the Information and Brand Management Division, where we focus upon solutions for retailers and brand owners. As I personally have a retail background, I tend to concentrate in the area with which I am most familiar—but, of course, other team members have backgrounds in a variety of industries.
Avery Dennison, as a whole, does have a prime focus on the supply chain and retail, but is always interested in developing solutions for other markets, as indicated by the Hong Kong airport project. We provide RFID inlays for all the baggage tags at the airport that are used by 48 million passengers per year [see Hong Kong Airport Says It Now Uses Only RFID Baggage Tags].
Q: Since joining Avery Dennison, you helped Seidensticker, an international shirt manufacturer based in Bielefeld, Germany, implement an RFID deployment earlier this year. Please tell us about that.
A: Seidensticker will use roughly 1 million RFID labels in 2009 as it expands its RFID tagging of garments at its factories in Asia. The manufacturer is tagging garments to improve its delivery acceptance verification processes, and to meet retailers' requests for item-level tagging.
Q: Why did Seidensticker implement RFID?
A: Like other manufacturers, Seidensticker experiences delays when boxes are packed incorrectly and their contents do not match the packing list. It now uses RFID to identify boxes that are packed incorrectly and repack them before those boxes are sent to retailers. This saves transport and packaging costs.
Q: How does the application work?
A: The garments are tagged in Asia and read upon receipt at the Seidensticker distribution center in Bielefeld. Workers place boxes of almost 50 individually tagged shirts, for instance, on a moving belt that goes through a virtual tunnel reader that Seidensticker has installed. The reader was developed by Austria-based RFiT Solutions, which is the integrator on the project.
