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Keynotes Announced for RFID Journal LIVE! 2009

• Charles Fletcher, Boeing's director for logistics command and control: As Boeing helps its customers manage their complex supply chains, the company has deployed radio frequency identification and other technologies to improve data collection and the ability to manage assets in motion. Hear how the aircraft manufacturer is reducing inefficiencies for its customers, as well as and in its own operations.

These speakers will top a lineup of end users who will present case studies revealing the business benefits of employing RFID, as well as objective industry experts discussing key deployment issues and strategies.

The conference's program will focus on how all types of RFID technologies—including active, Wi-Fi, ZigBee, passive ultrahigh-frequency (UHF) and passive high-frequency (HF)—can be utilized to reduce costs and improve efficiencies. RFID Journal LIVE! 2009 will feature eight industry-specific and how-to conference tracks, nine in-depth preconference seminars, fast-track CompTIA RFID+ training and certification, four colocated events and the RFID Journal Awards, as well as technology exhibits and demonstrations conducted by the leading RFID companies worldwide.

Motorola, whose RFID offerings are designed to help companies simplify deployment, lower operational costs and achieve a return on investment, will be the event's cornerstone and registration sponsor. Microsoft will be the signature sponsor, and IBM will be the premiere sponsor. Hundreds of other leading RFID companies will exhibit at the conference as well, demonstrating their latest technology solutions. To become an exhibitor, contact sales@rfidjournal.com.

"We are proud to have attracted a stellar lineup of speakers willing to share their insights into how RFID technologies can reduce short-term costs and improve long-term efficiencies," Roberti says. "This really is a unique opportunity to learn how companies can benefit from using RFID to become more competitive in these challenging economic times. And those who register by this Friday can save by taking advantage of early registration discounts."

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