More RFID Journal Sites: RFID Journal Espanol RFID Journal Brasil RFID Journal Events RFID Journal Awards
Aerospace NEWS
Text size:
T
T
T
Indian Conglomerate ITC Focuses on RFID Expansion
One goal of the project was to reduce receiving time at the distribution centers. That's why ITC decided to ask its suppliers to tag clothes, rather than performing the tagging itself.
The company opted to tag at the source, Bansal said, because it plans to roll out the system at all stores and saw that the greatest possible time-savings could be achieved at the DC—but only if it did not perform the tagging itself. According to Bansal, the retailer experiences two prime selling seasons: one starting in September, the other in March. By moving stock to the stores faster, the company can greatly increase sales during these seasons.
"An additional week-long window for sales can have a huge impact," Bansal told attendees.
After launching the project and achieving the goal of faster receiving at its DCs, ITC implemented the system at eight stores in New Delhi, since, as Bansal put it, the company did not want to go for a "big bang" approach by using it nationwide immediately. However, the firm did want to make sure shoppers in a single city had the same experience in stores, so ITC decided to roll out the system across New Delhi at all of its Willis Lifestyle locations.
"We realized that shoppers in a single city often visit multiple outlets of the store," Bansal explained, "and ITC wanted to ensure the shopping experience was the same in each store."
more Aerospace articles
The company opted to tag at the source, Bansal said, because it plans to roll out the system at all stores and saw that the greatest possible time-savings could be achieved at the DC—but only if it did not perform the tagging itself. According to Bansal, the retailer experiences two prime selling seasons: one starting in September, the other in March. By moving stock to the stores faster, the company can greatly increase sales during these seasons.
"An additional week-long window for sales can have a huge impact," Bansal told attendees.
After launching the project and achieving the goal of faster receiving at its DCs, ITC implemented the system at eight stores in New Delhi, since, as Bansal put it, the company did not want to go for a "big bang" approach by using it nationwide immediately. However, the firm did want to make sure shoppers in a single city had the same experience in stores, so ITC decided to roll out the system across New Delhi at all of its Willis Lifestyle locations.
"We realized that shoppers in a single city often visit multiple outlets of the store," Bansal explained, "and ITC wanted to ensure the shopping experience was the same in each store."
