By Beth Bacheldor
Aug. 15, 2008—
LC Waikiki, a Turkish retailer owned by apparel manufacturing company
Taha Group, is employing a combination of
radio frequency identification and acousto-magnetic
electronic article surveillance (
EAS) technology to manage inventory, replenish stock and prevent theft.
The system, designed by Turkish
RFID systems integrator
STS Technology, hinges on the Sarfid Hard
Tag, developed by STS, which consists of
Alien Technology's ALN-9540 or ALN-9562 Squiggle
EPC Gen 2 RFID
inlay and a 58 kHz acousto-magnetic EAS tag embedded in a thick plastic case. The deployment also includes handheld and fixed RFID interrogators, EAS portals and software integrated with the retailer's inventory-management and point-of-sale systems.
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LLC Waikiki attaches hard plastic EAS-RFID tags to its garments prior to putting items out on the sales floor.
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After several months of planning and design, the technology was first implemented about nine months ago in LC Waikiki's flagship store in Istanbul, and was recently expanded to another location in the Turkish city. The retailer is also installing the system in two additional stores, says Stephen Crocker, Alien's director of sales and channels for Europe, the Middle East, Africa and India, and hopes to have it installed in 50 of its 180 stores around the country within the next six months.
LC Waikiki does not sell its men's, women's and children's clothing through department stores; instead, it operates small shops typically spanning about 2,000 to 4,000 square feet. But the shop size belies the company's business acumen.
"LC Waikiki has grown tremendously as a company, and they are a very IT-savvy company," Crocker says. "Most retailers know they have shrinkage problems, but LC Waikiki wanted to do more than just fix that. They wanted to control inventory. They wanted to have just-in-time inventory, and they wanted it to be the right inventory. EAS would have worked fine if all they wanted were a system for security. But RFID was really the right fit."
Prior to implementing the RFID-EAS system, LC Waikiki managed its inventory manually, typically by scanning bar-coded labels on the clothing. The new system in the flagship store is used to track and manage more than 20,000 clothing items, ranging from men's shirts to children's socks. The system in the second location, which went live on the first of this month, monitors more than 50,000 items.
When clothing is received from the distribution center, employees utilize an
ATID PDA with a built-in bar-code
scanner and RFID
interrogator to scan the bar-coded label placed on each item at the point of manufacture. At that time, the employees also attach the combination EAS-RFID tags, which measure approximately 4 inches in length and 1.5 inches in width, and are 0.25 inch thick. The workers use a separate desktop
reader developed by STS, the SARFID 500, to encode the tags' RFID inlays. The SARFID system software marries the item's bar-coded number with the unique ID encoded on the RFID inlay, then updates the inventory management system.