July 23, 2008—
RFID Journal and the
American Apparel & Footwear Association (AAFA) have announced the complete lineup of speakers for
RFID in Fashion 2008, the third annual conference for companies in the retail, apparel, footwear and accessories industries.
The event, being held Aug. 13-14 at New York's Fashion Institute of Technology, will feature the following speakers:
• Uwe Quiede, project manager of
Kaufhof, explaining how the German retailer tracks items in-store with near-field ultrahigh-
frequency (
UHF) tags to provide new shopping services to its customers
• Al Dittrich, president and CEO of Retail Associates, detailing how
Tomorrow's Mother manages maternity departments with smart displays in stores
• Helmut Weinekötter, director of processes and logistics for
Karstadt Warenhaus, explaining how the German retailer has improved sales-floor processes by employing
RFID
• Bill Hardgrave, director of the
University of Arkansas' RFID Research Center, revealing the results of his research into RFID's role in loss prevention
• Torsten Strauch,
Checkpoint Systems' European sales director of RFID, discussing how one of the company's customers benefited from moving from source tagging to source management
• Markus Rosendahl, business development director for
NP Collection, explaining how the fashion designer is utilizing RFID to improve accuracy, and to speed the delivery of clothing items to stores
• Roberto Montanari, a
University of Parma professor of industrial plants, discussing how RFID helps designer labels, such as
Trussardi, reduce counterfeiting
• Patrick Javick, director of industry development for
EPCglobal North America, Marshall Kay, founder of
RFID Sherpas, and Götz Pfeifferling, CIO of
Lemmi Fashion, discussing the keys to a successful RFID deployment in the retail, apparel, footwear and accessories sector
"We are very pleased to have attracted some of the leading early adopters from around the world to our third annual event with
RFID Journal," says Mary Howell, the AAFA's VP of industry relations. "Attendees will hear unbiased presentations about where RFID can deliver value in the retail, apparel, footwear and accessory sectors today."
"We're very excited about this year's event, because RFID has left the pilot stage and is now in full deployment by early adopters," says Mark Roberti, founder and editor of
RFID Journal. "It's clear that RFID can deliver significant benefits in key operational areas, and attendees will hear from companies with real-world experience."