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Retail/CPG OPINION

One Problem, Many Solutions
There are many ways to prevent people from using RFID to infringe on people's privacy—and some products are hitting the market even before most consumer items have tags.

A Moratorium on Stupidity
California’s new RFID bills, which prevent the introduction of the technology in driver’s licenses and student IDs for three years, will needlessly slow adoption in a state that has long been an incubator of new technologies.

Where Are All the Retailers?
If more retailers don't see the benefits of using RFID technologies, the pace of adoption will remain slow.

Out of the Trough
More companies are seeing a clear return on investment, indicating the RFID industry has definitely emerged from the "trough of disillusionment."

Learn What RFID Doesn't Do
At RFID Journal LIVE!, end users who have done the hard work of launching pilots will reveal what RFID can—and can't—do for your business.

The Great RFID Debate: HF or UHF?
With interest in item-level tagging on the rise, end users are trying to figure out whether to use high-frequency or ultrahigh frequency tags on individual products. Millions of dollars ride on the outcome.

What Metro Knows About RFID
The German retailer invested millions in a massive display at CeBIT. The big question is, Why?

RFID Gains Momentum
While there haven't been any new mandates, it's clear that companies are accelerating RFID projects and, in some cases, committing to deploying RFID.

Forecasts for RFID in 2006
Will RFID reach the tipping point this year? It might, but one thing is for sure—this will be the year when people realize RFID can do more than track boxes in the supply chain.

Spychips Revisited
Spychips co-author Katherine Albrecht has written a lengthy rebuttal to RFID Journal’s review of her book, but still has not made a credible case that RFID poses a significant threat to personal privacy.


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