THE WORLD'S RFID AUTHORITY

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One-to-One Reality RFID will create an extraordinary new opportunity to market to consumers while they shop.

Our Stand on Standards RFID Journal is now and has always been a strong supporter of open RFID standards.

Inklings of the Future Using conductive inks to print RFID antennas opens up a whole new world of possibilities.

The End of Cynicism Many business executives are skeptical about RFID, but honest reporting can change that.

Informed Debate Readers share some of their enlightened views on the privacy issue.

Fear of Big Brother As more people learn about the potential for using RFID to track purchases, privacy concerns are growing.

Now the Hard Part Despite all of the excitement about low-cost RFID tags, the biggest challenge is creating the IT infrastructure.

Retail's Anthrax Syndrome Just as the American people have become complacent about another anthrax attack, retailers have become complacent about Wal-Mart using technology to crush them.

Bar Codes Vs. RFID Contrary to popular belief, bar codes are not free, and for some applications, RFID is actually cheaper.

Is Low-Cost RFID For Real? You bet it is, and smart companies are studying ways to take advantage of it right now.