THE WORLD'S RFID AUTHORITY

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Uruguay's RFID-Based Beef-Tracking Program Tags 2 Million The nation, one of the world's leading beef exporters, hopes to have all 12 million of its cattle tagged by 2012, though the initiative faces some challenges.

ShopRite to Roll Out Second Test of RFID Shopping Carts As in the first trial, MediaCart's system will employ RFID tags attached to store shelves to identify a shopper's location and provide relevant ads and services on the cart's video screen.

Unilever Hungary Looks for Weak Links in Ice Cream's Cold Chain Last summer, the company used temperature-sensing battery-assisted RFID tags to monitor storage and handling conditions at the factory, distribution centers and stores.

Daisy Brand Benefits From RFID Analytics The dairy products maker is now using RFID data to manage promotions and the introduction of new products, and has installed upgraded hardware while planning expansion to its new warehouse.

Mercy Medical Center Preps RFID-Enabled Gift Shop In an effort to streamline inventory management, purchases, theft reduction and sales promotions, volunteers working at the store will apply EPC Gen 2 tags to items for sale, and read them using RFID-enabled terminals.

Portuguese Book Megastore Deploys Item-Level RFID System At its new store, Byblos is applying EPC Gen 2 tags to 250,000 books, games and videos to help customers locate and learn about their products, and to provide inventory and security applications.

Intermec Unveils Tag Reader-Writer; Celerant RFID-enables Its Retailer Software At the National Retail Federation's annual trade show, Intermec debuts a new EPC Gen 2 tag interrogator, while Celerant Technology adds RFID to its retail management system.

Sam's Club Tells Suppliers to Tag or Pay The Wal-Mart division has required its suppliers to apply RFID tags to pallets by Jan. 31, or it will charge a service fee to cover its cost of tagging the pallets itself.

Wegmans Eyeing RFID for Prescription Management The supermarket operator is planning to test whether placing RFID tags on customers' prescription orders will make locating and ringing up the orders faster and more accurate.

Custom Cabinetmaker Deploying RFID to Track Production Northway Industries is employing EPC Gen 2 tags to improve managers' visibility and better identify delays, prioritize manufacturing and provide information to customers.