THE WORLD'S RFID AUTHORITY

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At Democratic Convention, First Data Corp. Showed Off Its GO-Tag The company provided RFID-enabled commemorative badges to members of the media and delegates, who used them to pay for food and beverages.

Eyewear Retailer Finds RFID Helps It See Its Merchandise More Clearly Santa Fe Optical applies EPC tags to all of the frames it sells, helping it to eliminate shoplifting and streamline inventory management.

PUF Technology Catches Clones Startup company Verayo is marketing a passive 13.56 MHz RFID chip that prevents cloning by enabling users to verify its authenticity before selling a product to which it's attached.

O2 Customers See Value in RFID-enabled Phones The majority of participants in a six-month trial, recently undertaken by the British cellular service provider, say they appreciated the unique applications made possible by the handset's NFC technology.

RFID Helps Manage Product Inspections PeakWorks, a provider of safety harnesses, is using radio frequency identification to better manage the process of inspecting equipment critical to protecting employees working at heights.

Product and Shopper Movement Tracked by ShoppingTrip360 A new wireless sensor-based application provides retail and CPG companies with data regarding shelf inventory, and indicates how well products are received based on the movements of shopping carts in stores.

Metro Group, DHL to Roll Out RFID in France The rollout—which the companies claim is the largest French retail deployment—will provide Metro with a better understanding of shipment flow, while also helping reduce delays.

Retailers See RFID's Potential to Fight Shrinkage Store operators are beginning to explore new applications for radio frequency identification, including using it as a tool for preventing product theft—or for reducing its impact.

Jones Apparel Group Plans RFID Pilot in Nine West Stores At two sites in New York, the company plans to test the ability of item-tagging to help improve stock availability, productivity and customer service.

Turkish Retailer Uses Hybrid EAS-RFID Tags to Stop Theft, Improve Inventory Management LC Waikiki plans to roll out the system—which combines EPC Gen 2 RFID and acousto-magnetic electronic article surveillance technology—at 50 stores within the next six months.