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Retail/CPG NEWS

At a Kuwaiti Children's Store, Parents Drop and Shop
Thanks to an RFID-based tracking system, parents can drop off their kids at an indoor playground, then view them in real time at kiosks located throughout the store.

Diakinisis Finds RFID Helps It Expedite Shipments
The Greek third-party logistics provider is using EPC Gen 2 RFID tags and interrogators to track 1,300 pallets per day for a global food and beverage company.

Cell Phone Service Providers Start Global NFC Initiative
Members of the GSM Association have already launched trials in France, Taiwan and Turkey in which participants use RFID-enabled phones to pay for goods and services, with plans to add eight additional countries later this year.

At Manor, RFID Keeps Food From Spoiling
The Swiss company is using active tags with built-in sensors to measure and log the temperatures of freezers and refrigerators. Later this year, it hopes to expand the application to track perishable foods as they move through the supply chain.

SF's Transit System Offers Commuters Fast Access to Subways and Sandwiches
The Bay Area Rapid Transit launched a technology trial allowing subway commuters to use RFID-enabled cell phones to ride trains and purchase food at local Jack in the Box restaurants.

RF Code Announces Platform for Tracking IT Assets
The RF Code IT system uses 433 MHz active RFID to monitor the locations of rack-mounted servers, as well as laptops, desktop PCs and other devices.

GS1 Canada Launches Knowledge Center
Free on-demand online modules and classroom workshops will help Canadian enterprises use RFID technology to enhance their competitiveness.

Uruguay's RFID-Based Beef-Tracking Program Tags 2 Million
The nation, one of the world's leading beef exporters, hopes to have all 12 million of its cattle tagged by 2012, though the initiative faces some challenges.

ShopRite to Roll Out Second Test of RFID Shopping Carts
As in the first trial, MediaCart's system will employ RFID tags attached to store shelves to identify a shopper's location and provide relevant ads and services on the cart's video screen.

Unilever Hungary Looks for Weak Links in Ice Cream's Cold Chain
Last summer, the company used temperature-sensing battery-assisted RFID tags to monitor storage and handling conditions at the factory, distribution centers and stores.


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