THE WORLD'S RFID AUTHORITY

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RFID-Enabled Billboards Talk to Mini Motorists Mini USA is distributing RFID key fobs to Cooper owners in four U.S. cities, where interactive billboards will read the tags and flash personalized messages to drivers.

Audi Uses Semi-Passive Tags to Make TTs At its plant in Ingolstadt, the German carmaker is employing RFID to help manage robots positioned at about 80 manufacturing and assembly stations.

Mexican Bus Company Fights Tire Theft With RFID Using EPC Gen 2 tags on the inside of bus tires, the company is hoping to keep thieves from stealing new tires and replacing them with older ones. The tags will also help track tire maintenance.

Zebra Buys WhereNet The provider of passive RFID labels and printer-encoders broadens its RFID reach by adding active-tag technology to its product portfolio.

RFID Revs Up Honda Italia's Motorcycle Production The company plans to use the technology to track inventory, automate parts replenishment and ensure that the correct components are paired with the right chassis.

Keytroller Simplifies Its Keyless Ignition Switch The company now offers a lower-cost version of its RFID-enabled ignition controllers for forklifts and other industrial vehicles.

Nissan North America Installs RFID-based Real-Time Locating System The company will use active tags to help it track auto parts, manufacturing processes and finished vehicles.

CHEP RFID-enables Reusable Containers for Auto Industry The company will apply with bar-code, text and RFID labels to stacking crates used to transport car parts.

Philly Cabs Taking RFID Payments on the Road VeriFone and Taxitronic are bringing RFID-enabled payment systems to Philadelphia taxis.

RFID Drives Fight Against Counterfeit Car Parts MQVP is working to RFID-enable its existing electronic system, which tracks the supply chain for collision-repair automotive parts.