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Europe's RFID Focus Moves to Implementation At RFID Journal LIVE! Europe 2007, attendees and participants indicated the technology's adoption in Europe is on rise.

RFID Journal Issues Call For Awards Submissions The company is now accepting submissions for the 2008 RFID Journal Awards, which will be awarded at RFID Journal LIVE! 2008, to be held April 16-18.

Ford World Rally Team Uses RFID-Enabled DVDs for VIP Tickets At the racecourse, an embedded passive tag allows access to the arena and a special VIP area; at home, fans can use the rectangular DVD to watch a presentation about the race team and its members.

University of Hyderabad Awards E-Diplomas To verify a new employee's academic credentials, Indian companies use an RFID interrogator to read an embedded tag encoded with a recipient's name, graduation date, transcript and other identifying data.

Ohio Boutique Takes a Unique Approach to RFID Clothing merchant Industry Standard uses the technology to support social retailing, which lets shoppers confer with friends before making buying decisions.

Reproductive Clinic Uses RFID to Guarantee Parental Identity At Overlake Reproductive Health, passive 13.56 MHz RFID tags and interrogators track human sperm, eggs and embryos throughout the assisted-reproduction process.

Startup Says It Has Cost-Effective Means to RFID-Enable Packaging Hide-Pack's system embeds an RFID inlay into the joint of a box during manufacturing, protecting the tag and eliminating the need for an externally applied RFID label.

London Paper Issues RFID Card to Increase Reader Loyalty The Evening Standard hopes its Eros card will boost newspaper sales.

SF Uses Wireless Sensors to Help Manage Parking A network of active car-detecting sensors enables the city to determine when parking usage is greatest, decide if higher fees might be appropriate and discern where and when drivers fail to feed the meters.

Microsoft to Showcase RFID-Enabled Applications at EPC Connection 2007 The software giant and its partners will demonstrate several ready-to-deploy, RFID-enabled applications at the conference, to be held Oct. 2-4, in Chicago.