THE WORLD'S RFID AUTHORITY

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RFID Gives Focus Magazine a Sharper View of Readership To better understand the reading habits and interests of its subscribers, the German newsweekly is supplying participants with a tagged version of the publication, as well as an RFID-enabled magazine holder.

Tags Lead the Way for Blind in EU-Funded Pilot Creatively employing RFID tags previously used to identify livestock, the European Commission's Joint Research Center collaborates with technologists and advocacy group on guided paths.

N.C. Hospital Looks to RadarFind to Improve Asset Visibility Southeastern Regional Medical Center plans to deploy the vendor's active RFID system, which it hopes will reduce spending and help staff find equipment faster.

GS1 Canada Launches Knowledge Center Free on-demand online modules and classroom workshops will help Canadian enterprises use RFID technology to enhance their competitiveness.

Bavarian State Mint Gives RFID Its Stamp of Approval The mint employs passive HF tags to track the making of euro coins, from the time unstamped blanks arrive at its production facility until finished coins are shipped to banks.

ShopRite to Roll Out Second Test of RFID Shopping Carts As in the first trial, MediaCart's system will employ RFID tags attached to store shelves to identify a shopper's location and provide relevant ads and services on the cart's video screen.

RFID Is Key to Car Clubs' Success Hundreds of thousands of drivers worldwide prefer car-sharing to owing their own wheels—and they use an RFID-enabled card or fob to get in the driver's seat.

Monsanto Hopes to Sow Benefits by Tagging Seed Packets The company's Agracetus division is set to launch a pilot next month to evaluate RFID for tracking cases of experimental seeds.

RFID Gives Sports Memorabilia Stamp of Authenticity Prova Group offered its RFID-enabled authentication service to thousands of collectors at a recent sports collectibles convention, providing electronic guarantees that autographs were genuine.

Ho, Ho, Ho, Santa Uses RFID At Santa Claus Office in Finland, St. Nick's elves give EPC Gen 2 tags to visiting boys and girls, who wear them so he knows who's naughty or nice.