THE WORLD'S RFID AUTHORITY

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RFID-Enabled Billboards Talk to Mini Motorists Mini USA is distributing RFID key fobs to Cooper owners in four U.S. cities, where interactive billboards will read the tags and flash personalized messages to drivers.

Yakka Uses RFID to Size N.Z. Military The clothing maker says passive tags help it provide correctly fitting uniforms to recruits more quickly.

In Tokyo's Shopping District, Auto-ID Tags Are the Latest Fad Sunday marks the start of an experiment in ubiquitous computing, where RFID and other types of tags, read by cell phones and special handheld devices, will serve as virtual tour guides.

Mexican Bus Company Fights Tire Theft With RFID Using EPC Gen 2 tags on the inside of bus tires, the company is hoping to keep thieves from stealing new tires and replacing them with older ones. The tags will also help track tire maintenance.

Greek RFID Pilot Collects Garbage The city of Aspropyrgos has been evaluating a system that uses passive EPC tags to track refuse bins and manage the collection process.

Packaging Maker Offering Tamper-Evident RFID Film Pliant, a provider of stretch film and specialty packaging, has developed a plastic wrap that uses RFID and conductive materials to make pallets tamper-evident.

Michelin Shrinks Its eTire Pressure Monitor The company's new UHF RFID tag and sensor module can be attached to a truck tire's inside wall without affecting vehicle or tag performance at higher speeds.

RFID Helps California Crops Grow Ceàgo Vinegarden is using passive tags and active sensors to improve the quality of its grapes, reduce environmental impacts and increase efficiencies.

Nortel to Add RFID-Enabled Services to Municipal Wi-Fi Platform The telecommunications equipment firm is integrating central sensor-networking appliances from Blue Vector so wireless ISPs can provide RFID services.

RFID Keeps City Sewers Running Smoothly In Warendorf, Germany, workers use RFID to track the maintenance of the city's 127-mile network of sewage canals and pipes.