THE WORLD'S RFID AUTHORITY

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RFID Heads for the End Zone Testing of the technology at the Super Bowl showed promise for tracking video equipment.

Ultra-Wideband RFID Tracks Nuclear Power Plant Workers Radiation measurements, combined with real-time location information, enable managers to track workers and assess safety based on radiation exposure.

Trailer Maker Uses RFID to Stay Lean At its plant in Penticton, British Columbia, a real-time location system is helping Peerless determine the pace of production needed to meet customer demand and identify delays.

RFID is Key Element to Germany's High-Tech Strategy The government sees RFID as an emerging technology in which the country can play a leading global role, and is investing millions of euros in research that includes RFID.

RFID System Helps Retailers Send Tailored Messages to Customers The solution uses passive HF RFID tags to identify customers entering the store, then send alerts via cell phones, video screens and other devices to inform them about promotions of special interest.

Unipart Launches Insight Service for Real-Time Shipment Tracking The service combines RFID, GSM/GPRS and GPS technologies so companies can track containers of goods and the trucks transporting them.

NASA, Intermec Partner to Send RFID Into Space Plans call for testing two or three different passive UHF tags in an experiment conducted this year on the International Space Station—the first time RFID tags have been exposed to the conditions in space.

RFID Enters the Pigpen AgVantage, a plastics manufacturing company in Illinois, is creating an RFID-enabled feeder designed to help hog farmers more efficiently care for their livestock.

RFID-Enabled Cart Set to Provide Shoppers With Product Info, Ads Two grocery retailers, one on the East Coast and a second in the Dallas area, are expected to begin testing the system in a retail setting.

Mitsukoshi and Shiseido Test Tagged Cosmetics The trial involves the RFID-tagging of individual products so customers can obtain details about each product and try on virtual makeup. It also provides statistics on how often items are sampled.