THE WORLD'S RFID AUTHORITY

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An RFID Policy for the New Administration In preparation for the presidency, Barack Obama gets a little advice on what the United States needs to do about radio frequency identification.

Give Your Views to the EU—Now! The European Commission is proposing requirements that could dramatically curtail the benefits of RFID technology, so end users and vendors need to submit comments before April 25.

A Sharper Focus on RFID Privacy Issues A European report presents an objective view of privacy issues, and AIM Global launches a new educational effort.

RFID Delivers in the Apparel and Footwear Sector Not only is the return on investment from the technology clear, but it can also be used to enhance the shopping experience.

The $42 Billion Problem Shrinkage continues to plague retailers. RFID is no silver bullet, but it can be part of the solution.

Everything You Need to Put RFID to Work RFID Journal's fifth annual RFID Journal LIVE! will provide new insights into how companies can leverage RFID today.

Motives for Promoting RFID Some people believe RFID Journal downplays the possibility that retailers will use RFID to infringe on the privacy of their customers for financial reasons. Here's why that makes no sense.

It's Time to Address Privacy The industry needs to come together to educate consumers, journalists and privacy advocates—and end users—about RFID technologies.

Protecting Consumer Privacy An article in BusinessWeek about new video surveillance systems shows the focus should be on business practices, not technology.

Be Careful What Data You Collect AOL's recent problems related to the release of information on searches done through its Web site is a cautionary tale for those thinking about collecting RFID data on consumers.