THE WORLD'S RFID AUTHORITY

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The March of Folly It foolish to continue selling proprietary systems when the broad market has embraced open standards.

Patently Obvious The Auto-ID Center is considering creating a patent pool to reduce the risk of lawsuits derailing its technology. The idea is good for vendors, as well as customers.

The Sound and The Fury The only way to achieve a global standard for a low-cost RFID network is if everyone understands what their long-term interests are.

The Manhattan Project Excessive secrecy could be the Auto-ID Center's Achilles heel.

Why the Auto-ID Center Matters This unique partnership between corporations and academia is creating a global standard - the Electronic Product Code - for identifying unique items.

Is Low-Cost RFID For Real? You bet it is, and smart companies are studying ways to take advantage of it right now.