THE WORLD'S RFID AUTHORITY

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Madrid Reebok Club Members Play With RFID All members now use a card, bracelet or watch with a 13.56 passive RFID tag to access facilities and buy goods and services.

Grocery Stores Use RFID to Dispense Rental DVDs Self-serve kiosks employ passive 13.56 MHz tags to dispense and track the discs that customers rent and return.

MasterCard to Offer Paper or Plastic The credit card company is developing a paper RFID payment ticket for transit systems, sporting arenas and other applications.

Amsterdam Tourists Go Contactless A new preprogrammed RFID card gives tourists faster access to transportation around the city, as well as to museums and other attractions.

Moscow Metro Tries RFID-Enabled Ticketing The transit agency has been relying on magnetic-stripe fare cards and is now testing paper tickets with embedded 13.56 MHz RFID tags. The goal is to reduce equipment failures and ticket fraud.

Discover Teaming With Motorola on NFC, Mobile-Banking Trial Participants can use phones with Motorola's new M-Wallet platform to check Discover account balances, make RFID-based payments and more.

Survey Predicts Majority of Retailers Will Accept RFID Payments by Fall 2008 To fully benefit from RFID payments, retailers need to capture data related to purchasing habits, demographics and interests of customers, according to a new study.

RFID-Enabled Cart Set to Provide Shoppers With Product Info, Ads Two grocery retailers, one on the East Coast and a second in the Dallas area, are expected to begin testing the system in a retail setting.

Snö Mountain Skiers Use RFID to Play and Pay At the Pennsylvania resort, employees, visitors and rental equipment all wear RFID tags, which visitors can use to make purchases and access the lifts

RFID Lands a Role on Broadway Visa USA has helped the Nederlander Organization's New York City theaters accept RFID-enabled payment cards.