THE WORLD'S RFID AUTHORITY

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Dutch Agency Employs RFID to Track Social Services Werk aan de Wijk is using NFC-enabled cell phones and 13.56 MHz RFID cards to dispense aid and receive payment for it.

MasterCard Rolls Out Contactless Carpet in the U.K. The credit card association claims 60 percent of Britons under 25 years old, and 49 percent of those ages 25 to 34, would use debit or credit cards more often than cash if the cards were RFID-enabled.

Office Depot Accepting Contactless Payments The office supply merchant is the first major retail establishment outside of fast-food restaurants, convenience stores and theaters to adopt Visa payWave and similar RFID-enabled credit cards.

RFID News Roundup Confidex intros new RFID tags for automotive industry; Reva Systems announces upgrades; IPICO inks Chinese electronic toll contract; BJ's, Barclays team up on RFID-enabled credit card; University of Maryland offers free RFID assessments.

MasterCard, Banco Posta Plan Italian PayPass Pilot The project, planned to take place in Milan and Rome, will be the first European pilot involving RFID-enabled prepaid payment cards.

FamilyMart Demonstrates RFID's Convenience to Customers At two of the retailer's busiest Tokyo stores, item-level tagging and RFID-enabled payment cards enabled the merchant to double the number of customers it could serve per hour.

Ocean City Plans to RFID-enable Its Beaches The N.J. municipality hopes to issue RFID wristbands to serve as beach passes, and provide visitors a means of cashless payment for food and parking. RFID would also help keep beaches clean.

European Study Probes RFID's Impact on Privacy Issued by the European Parliament's Scientific Technology Options Assessment committee, the report finds that the use of RFID to date has not had significant negative impacts on the privacy of individuals, though it does call for transparency.

French Jean Boutique Adopts RFID to Boost Loyalty To attract young shoppers to its stores, Gedenim is issuing RFID-enabled loyalty cards and deploying kiosks and sales terminals designed to provide personalized information and offers to cardholders.

Sunway Lagoon Issues RFID Wristbands for Admission, Purchases The Malaysian resort's patrons use the wristbands, rather than paper tickets, to access sections of the park and pay for goods and services.