THE WORLD'S RFID AUTHORITY

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Italian Alpine Resort Takes Near Field Communications for Ride Tourists will be loaned NFC-enabled phones to download information and special offers and make reservations, or receive NFC-enabled contactless smart cards encoded with promotional coupons.

RFID Helps Promote Healthy Pregnancies In Dundee, Scotland, pregnant women blow into a device to verify they have not been smoking, then present an RFID card to record their success and receive a reward.

TagMaster's New Tag Is Programmable Via a Cable Connection Developed specifically for use by the railway industry, the CableTag can be wired to an external system so its memory can be dynamically updated with new data.

RFID Helps Turkish Gym-Goers Get Fit Exercise enthusiasts use passive 13.56 MHz RFID-enabled cards not only to gain entrance to their health clubs, purchase food and gear, and secure their lockers, but also to track workouts.

RFID Tickets Sped Visitors Through Belgium's F1 Grand Prix The race organizer used tickets embedded with 13.56 MHz RFID tags and handheld readers to scan tickets as visitors entered the stadium, thereby reducing queues and curtailing fraud.

At Democratic Convention, First Data Corp. Showed Off Its GO-Tag The company provided RFID-enabled commemorative badges to members of the media and delegates, who used them to pay for food and beverages.

O2 Customers See Value in RFID-enabled Phones The majority of participants in a six-month trial, recently undertaken by the British cellular service provider, say they appreciated the unique applications made possible by the handset's NFC technology.

French Transit Smart Cards Link to the Internet France's SNCF is planning a fall pilot for its Weneo ID Smart Card that will link to the Internet via a USB port, enabling holders to add funds from home.

Consumer Jitters Aside, U.K. Merchants Ready for Contactless Payments Surveys find that U.K. retailers may lead the European Union in planning deployments of RFID-enabled payment technology, despite consumer fears regarding contactless payments.

Montreal RFID-enabled Bike Project Picks Up Speed The city provides an update on its plan to roll out RFID-enabled bicycles that commuters can use for short trips from transit stations to an office or store.