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RFID's Consumer Benefits You'd never know it from the press coverage, but RFID offers many consumer benefits.

Sex, Lies and RFID Misinformation about RFID fuels paranoia and plays into the hands of those who oppose the technology.

A Setback for RFID? Some press reports suggest that the Benetton situation could hurt the RFID industry. Nothing could be further from the truth.

Getting to 0HIO RFID leads to "zero human involvement operations," which may actually boost productivity.

One-to-One Reality RFID will create an extraordinary new opportunity to market to consumers while they shop.

Transforming the Warehouse To reduce inventory, companies are going to have to do a lot more than slap RFID tags on pallets and readers on dock doors.

Retail's Anthrax Syndrome Just as the American people have become complacent about another anthrax attack, retailers have become complacent about Wal-Mart using technology to crush them.

Bar Codes Vs. RFID Contrary to popular belief, bar codes are not free, and for some applications, RFID is actually cheaper.