THE WORLD'S RFID AUTHORITY

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New Zealand's National Cattle ID Project Gets $23 Million The funding should help the National Animal Identification and Tracing project meet its goal of having all cattle and deer in the country RFID-tagged and registered by 2011.

Omron Adds Secure RFID Protocol to EPC Gen 2 Reader The company says the interrogator is the first on the market to include support for the data-protecting protocol, developed in Japan and expected to be available on tags made with Hitachi's µ-chip Hibiki.

Asia Pacific Market for Passive Tags Expected to Triple by 2014 Asset management and document tracking are likely to be two of the biggest growth drivers, with UHF RFID sales taking the lead, according to Frost & Sullivan.

At Metro's New Future Store, RFID Helps Assure Meat Quality The company's Real Future Store is using EPC Gen 2 tags to track individual packages of meat, ensuring its display cases are well stocked, and that no one buys expired products.

Industry Opinion Favors RFID for Drug E-pedigree Comments received by the FDA show a preference for RFID technology—generally EPC—for a pharmaceutical e-pedigree identification system, with 2-D bar-coding as a backup.

New Zealand Kiwifruit Processor Finds ROI EastPack has already shipped 2 million additional trays this year through increased efficiency in tracking and tracing pallets of the fruit.

Industry Groups Study RFID at the Supply Chain's End New ISO guidelines explore the environmental impact of RFID tags, and how to employ them to facilitate product recycling; an EPA-funded project is studying the use of RFID to aid in the recycling of consumer electronics.

Printed Electronics Start-up Specializes in Low-Volume Tag Production By focusing on production runs as small as 150 units, Mu-Gahat says it provides companies with greater flexibility for testing and development.

Startup Designs Firewall to Ensure RFID Network Security NeoCatena's security appliance is designed to protect an RFID network from counterfeit RFID tags, and from attempts to use malware-encoded tags to introduce a virus to back-end systems—or to steal sensitive data.

Wilson Sporting Goods Looking to Score With RFID The company hopes to gain increased visibility regarding the products it ships to Wal-Mart, and to track the in-store deployment of promotional displays.