Consumer electronics manufacturers, distributors and retailers are working toward the day when life-cycle tracking of computers, TVs and other electronic products will deliver benefits for both businesses and consumers.
The company expects to see a range of benefits from using RFID tags with built-in sensors to verify ice cream is stored and transported at temperatures neither too cold nor too warm.
Martec says its system will offer improved read range and other benefits compared with traditional passive RFID tags, and cost less than systems using active tags.
The European Commission is proposing requirements that could dramatically curtail the benefits of RFID technology, so end users and vendors need to submit comments before April 25.
The dairy products maker is now using RFID data to manage promotions and the introduction of new products, and has installed upgraded hardware while planning expansion to its new warehouse.
While the plastic pallets' lightweight and environmental benefits first wooed its customers, iGPS hopes RFID-powered traceability will convince more to begin using its pallets.