Angst and Opportunity
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The first article, “A Mandate for Change” (page 18), guides companies through the steps necessary to begin planning how they’ll meet tagging requirements while finding areas within their own businesses where RFID can deliver a return on investment. The second article, “Where the Benefits Are” (page 24), shows how five companies are already profiting from RFID technology in different areas of their business. The story also spells out some of the gains that companies may not have thought of, such as a reduction in workers’ compensation claims because of fewer repetitive stress injuries.
To give high-level executives insights into the big picture, we look at how RFID is transforming one company and one industry. Our case study, “Pallet Tracking Goes High Tech” (page 12), examines what CHEP, the global pallet provider, learned from conducting one of the world’s largest pilots of a UHF system in an open supply chain. “A Healthy Dose of RFID” (page 39) details how RFID technology is creating new efficiencies throughout the healthcare industry. And we answer the question on everyone’s mind: When will tag prices fall to a nickel? (See “The 5-Cent RFID Tag” on page 30.)
All of these articles have a common approach: They link the potential long-term benefits of RFID to practical benefits that companies are achieving today. This is critical because there’s been too much talk about RFID’s long-term potential and not enough focus on what it can and can’t be used for today. During the days of dot-com mania, businesspeople invested in Internet technologies in the belief that they would deliver remarkable gains. It was common to say of those who bought into the New Economy myth that he or she “drank the Kool-Aid,” a reference to the Jim Jones cult that committed mass suicide by drinking poisoned Kool-Aid. The term suggests a blind faith in technology.
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