Working the Room
Event-focused RFID technology helps NASSCOM, an Indian trade association, track and serve attendees at its annual international conference in Mumbai.
By John Edwards
Oct. 26, 2009—Avinash Raghava, northern regional director for NASSCOM, India's business process outsourcing (BPO) trade association, had a problem with people. Specifically, Raghava needed a way to track, study and serve the needs of a diverse group of powerful and influential global business executives.
Every year, some 1,500 world business leaders converge on Mumbai, India, to attend NASSCOM's India Leadership Forum, a three-day event designed to showcase the financial and strategic benefits of using Indian service providers for business activities ranging from call-center staffing to software development. The forum also provides a stage for exchanging the latest BPO trends and strategies.
The businesses represented at the forum reflect a diverse array of interests: software products and services, software development, Internet and e-commerce development, engineering services, testing, animation and gaming.
Oct. 26, 2009—Avinash Raghava, northern regional director for NASSCOM, India's business process outsourcing (BPO) trade association, had a problem with people. Specifically, Raghava needed a way to track, study and serve the needs of a diverse group of powerful and influential global business executives.
Every year, some 1,500 world business leaders converge on Mumbai, India, to attend NASSCOM's India Leadership Forum, a three-day event designed to showcase the financial and strategic benefits of using Indian service providers for business activities ranging from call-center staffing to software development. The forum also provides a stage for exchanging the latest BPO trends and strategies.
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| Event-focused RFID technology helps NASSCOM track and serve attendees at its annual international conference in Mumbai. |
The businesses represented at the forum reflect a diverse array of interests: software products and services, software development, Internet and e-commerce development, engineering services, testing, animation and gaming.
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