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RFID Helps German Publisher Put Focus on Ads

A forward-looking magazine employs an emerging technology to prove that an old medium isn't dead.


By Jennifer Zaino

Aug. 10, 2009—On April 29, RFID Journal presented the third annual RFID Journal Awards to four companies for outstanding achievement in radio frequency identification technology at RFID Journal LIVE! 2009, the seventh annual conference and exhibition. The winners were:

• Charles Vögele Group for best RFID implementation

• Focus Magazine for most innovative use of RFID

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