And the Winner Is…
Folio magazine nominated RFID Journal LIVE! as one of the three best conferences and expositions produced by a magazine publisher.
By Mark Roberti
June 1, 2008—RFID Journal LIVE! was recently nominated by Folio magazine as one of the three best conferences and expositions produced by a magazine publisher. We attended a breakfast at which the winner, O, The Oprah Magazine, was announced. We got the bronze. It was nice to be recognized, but it left me wondering why O deserved top honors and how we could learn from it.
RFID Journal handles its awards differently. We forgo the drama of opening an envelope and announcing our winners at RFID Journal LIVE! Instead, we announce the winners in our end-user category beforehand, so we can invite them to speak at the event. That way, attendees not only learn why each won but also gain valuable insights through hearing firsthand from the winners about their use of RFID.
We gave out three awards to end users: Airbus won for Best RFID Implementation; Agence métropolitaine de transport (AMT), Montreal's mass transit provider, won for Best Use of RFID in a Service; and InterfaceFlor, the world's largest manufacturer of carpet tiles, won for Most Innovative Use of RFID. This issue includes case studies of each deployment because, again, our goal is not simply to hand out nice pieces of Steuben Glass, but to use the awards to showcase what these companies are doing right.
June 1, 2008—RFID Journal LIVE! was recently nominated by Folio magazine as one of the three best conferences and expositions produced by a magazine publisher. We attended a breakfast at which the winner, O, The Oprah Magazine, was announced. We got the bronze. It was nice to be recognized, but it left me wondering why O deserved top honors and how we could learn from it.
RFID Journal handles its awards differently. We forgo the drama of opening an envelope and announcing our winners at RFID Journal LIVE! Instead, we announce the winners in our end-user category beforehand, so we can invite them to speak at the event. That way, attendees not only learn why each won but also gain valuable insights through hearing firsthand from the winners about their use of RFID.
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