Moving Forward—At Last
An analysis of attendance at RFID Journal LIVE! over the past six years indicates that the adoption of RFID technologies is starting to take off.
By Mark Roberti
June 1, 2008—RFID Journal launched RFID Journal LIVE!, our annual conference and exhibition, in June 2003, to bring high-quality education to those who wanted to hear directly from early adopters and meet the leading vendors. The first show was small: We had 275 attendees, two days of education in two tracks and 19 vendors with tables (no booths).*
The event has grown with the RFID market. This year, we had 10 preconference seminars, eight tracks, RFID+ certification training and two co-located events. More than 3,300 people attended, and 175 vendors filled the 100,000-square-foot exhibit hall.
We know from surveys and anecdotal evidence that end users attend the event to learn the business benefits RFID can deliver; it's often the first investment in RFID that any company makes. Vendors are attracted to the event because it gives them the opportunity to meet the potential customers furthest along the adoption curve. And systems integrators, consultants, venture capitalists and others use the event to get up to speed on RFID.
June 1, 2008—RFID Journal launched RFID Journal LIVE!, our annual conference and exhibition, in June 2003, to bring high-quality education to those who wanted to hear directly from early adopters and meet the leading vendors. The first show was small: We had 275 attendees, two days of education in two tracks and 19 vendors with tables (no booths).*
The event has grown with the RFID market. This year, we had 10 preconference seminars, eight tracks, RFID+ certification training and two co-located events. More than 3,300 people attended, and 175 vendors filled the 100,000-square-foot exhibit hall.
We know from surveys and anecdotal evidence that end users attend the event to learn the business benefits RFID can deliver; it's often the first investment in RFID that any company makes. Vendors are attracted to the event because it gives them the opportunity to meet the potential customers furthest along the adoption curve. And systems integrators, consultants, venture capitalists and others use the event to get up to speed on RFID.
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