RFID Rocks at Graniterock
The construction materials company deployed an RFID system to improve customer service and boost customer loyalty.
By Bob Violino
Jan. 22, 2007—Ever since Graniterock Co. was founded in 1900, the construction-materials company has made it a priority to provide its customers exceptional service. About a hundred years after the company opened its first granite quarry in Watsonville, Calif., Graniterock launched an initiative to use radio frequency identification technology, in combination with business intelligence software, to bring customer service to even higher levels. The company now uses RFID to speed up the arrival and departure of trucks through eight of its asphalt- and quarry-loading locations.
Major events of the twentieth century had a huge impact on the company's growth. Following the 1906 San Francisco earthquake, Graniterock helped meet the new demand for construction. When automobiles began replacing the horse and buggy early in the century, street paving became a necessity and Graniterock received numerous contracts to pave over the dirt and mud streets.
The firm continued to grow as construction boomed throughout California. In the midst of the Great Depression, Graniterock supplied material for Works Progress Administration (WPA) construction projects, and during World War II, the company supplied materials to build several military facilities. In the 1960s and 1970s, Graniterock grew with the huge development of the Monterey and San Francisco Bay areas.
Jan. 22, 2007—Ever since Graniterock Co. was founded in 1900, the construction-materials company has made it a priority to provide its customers exceptional service. About a hundred years after the company opened its first granite quarry in Watsonville, Calif., Graniterock launched an initiative to use radio frequency identification technology, in combination with business intelligence software, to bring customer service to even higher levels. The company now uses RFID to speed up the arrival and departure of trucks through eight of its asphalt- and quarry-loading locations.
Major events of the twentieth century had a huge impact on the company's growth. Following the 1906 San Francisco earthquake, Graniterock helped meet the new demand for construction. When automobiles began replacing the horse and buggy early in the century, street paving became a necessity and Graniterock received numerous contracts to pave over the dirt and mud streets.
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The firm continued to grow as construction boomed throughout California. In the midst of the Great Depression, Graniterock supplied material for Works Progress Administration (WPA) construction projects, and during World War II, the company supplied materials to build several military facilities. In the 1960s and 1970s, Graniterock grew with the huge development of the Monterey and San Francisco Bay areas.
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