World Kitchen's Mandate
While that still isn't technically or financially feasible, Peterson is preparing for the day when it will be. He's now VP of technology for World Kitchen, a manufacturer of consumer housewares, including CorningWare and Pyrex. And he's part of the team that met not only Target's and Wal-Mart's tagging mandates but also his own company's RFID mandate: to meet its customers' tagging requirements in a way that was cost-effective, could scale as customers expanded their requirements and could eventually deliver a return on investment. Our cover story, "How World Kitchen Got It Right," explains how that was done and why it paves the way for internal benefits.
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Elsewhere in the issue, we look at the use of RFID in the financial sector-not for electronic payments, but to reduce risk and boost customer confidence and loyalty. RFID is being used to track storage devices with valuable customer data, money and other assets. Banks believe RFID could improve customer services. And some insurance companies think RFID could be used to set rates, pay out claims and manage risk (see "Cashing In on RFID's Benefits").
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