Dow Reveals a Chemical Attraction to RFID
The manufacturer of plastics, solvents and other products is harnessing RFID's power to deliver value to its business and customers.
By Bob Violino
May 1, 2006—For years, Dow Chemical Co. has seen the potential for radio frequency identification and related auto-ID technologies to improve significantly the way it and other chemical companies do business. Now that potential is close to being realized, as Dow embarks on a multifaceted strategy to use RFID in a number of areas to improve processes and increase supply chain efficiency.
The Midland, Mich., company is a diversified manufacturer offering a broad range of chemical, plastic and agricultural products and services to customers in more than 175 countries. Dow employs 42,000 people worldwide, with sales in 2005 totaling $46 billion. Dow's products are used in such sectors as food, transportation, health and medicine, personal and home care, and building and construction.
The company's supply chain is large and complex, consisting of some 2 million product shipments each year, about 60 percent of which are sent to sites in North America. Products are shipped by truck, rail, ship and other modes of transportation, with 20 percent of Dow's shipments involving international border crossings.
May 1, 2006—For years, Dow Chemical Co. has seen the potential for radio frequency identification and related auto-ID technologies to improve significantly the way it and other chemical companies do business. Now that potential is close to being realized, as Dow embarks on a multifaceted strategy to use RFID in a number of areas to improve processes and increase supply chain efficiency.
The Midland, Mich., company is a diversified manufacturer offering a broad range of chemical, plastic and agricultural products and services to customers in more than 175 countries. Dow employs 42,000 people worldwide, with sales in 2005 totaling $46 billion. Dow's products are used in such sectors as food, transportation, health and medicine, personal and home care, and building and construction.
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The company's supply chain is large and complex, consisting of some 2 million product shipments each year, about 60 percent of which are sent to sites in North America. Products are shipped by truck, rail, ship and other modes of transportation, with 20 percent of Dow's shipments involving international border crossings.
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