Second Annual RFID Journal LIVE! Latin America Event to be Held in Mexico City

Aug. 4, 2011—RFID Journal announced today that registration is now open for RFID Journal LIVE! Latin America (LatAm) 2011, which will focus on radio frequency identification and how the technology has been deployed at leading companies and organizations across all industries throughout Latin America. The conference and exhibition, which will offer presentations both in English and in Spanish, will take place on Nov. 29-30, 2011, at Centro Banamex, in Mexico City, Mexico.

Radio frequency identification is being utilized to track assets, manage inventories, improve customer service and much more. This unique event, produced by RFID Journal in partnership with LOGyCA, will showcase leading end users presenting powerful educational case studies. This year's program will highlight how businesses and organizations are employing RFID, and where they are achieving real benefits today. What's more, attendees will have the opportunity to view demonstrations of some of the latest RFID innovations.

"Our first annual LatAm event, held in Bogotá, Colombia, saw a great turnout of end users who were very engaged and eager to learn how RFID is delivering real business value today," says Mark Roberti, RFID Journal's founder and editor. "We believe that businesses in Mexico and around the region will benefit from the new end-user case studies being featured this year."

LIVE! LatAm is the one event at which attendees can learn how RFID is being put to work at organizations and businesses throughout Latin America. More information is available at the RFID Journal LIVE! LatAm Web site, or by contacting RFID Journal via e-mail (latamreg@rfidjournal.com) or telephone (631-249-4960).