By Mark Roberti
Jan. 10, 2011—Every year, at our
RFID Journal LIVE! conference and exhibition, we announce the winners of our annual
RFID Journal Awards, which recognize excellence in the
RFID industry.
Last year, at our
LIVE! 2010 event, one of our
2009 winners told me he was very sad about giving up his title as a reigning award holder. For me, this was a confirmation that the
RFID Journal Awards are considered a prestigious honor in the
radio frequency identification industry.
That was an important goal when we established the awards back in 2007. Unlike many publishing and research companies that give out awards to anyone who pays a fee, I wanted to ensure that our awards were not seen as something that could be bought and paid for by the winners.
While the competition is steep, I think all of the winners chosen by
our esteemed panel of judges have been deserving of the award. The winners come from a wide range of industries and countries, and are a mix of large global organizations and smaller firms. Past winners have included
Airbus,
DHL,
Dow AgroSciences,
Hewlett-Packard Brazil,
InterfaceFlor,
Focus Magazine,
Montreal's Agence métropolitaine de transport (AMT), the
Roy and Patricia Disney Family Cancer Center,
Vail Resorts and more.
Our goal in creating the awards was to highlight successful deployments so that companies could learn how leaders in their industry were benefiting from RFID technology. We also wanted to encourage more businesses to speak publicly about their projects. For this year's awards, being presented at RFID Journal> LIVE! 2011—to be held on Apr. 12-14, in Orlando, Fla.—I would encourage any firm that has deployed an RFID system that is delivering value to submit it for one of the categories listed on the following page.